Mast General Store History

193 viewsMay 20, 2019

Here’s a real piece of history from the Mast Store Annex in Valle Crucis. If you remember enjoying a sandwich at the Creekside Deli in the small room at the back of the building ... well, it’s been a while. Last month when the folks at the Annex were cleaning up some of winter’s debris, they ran across this gem from days gone by. #TBT | Mast General Store

1.6K viewsMay 2, 2019

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Have you HEARD about the Mast General Store? We’ll let the Original Store in Valle Crucis SPEAK for itself. See ya soon! ☺️ | Mast General Store

132K views2 months ago

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If you didn’t already know that Mast General Store has a little bit of everything, including some things you didn’t even know you needed, well, “Bless your heart!” The Knoxville Mast Store hosts Southern dialect and culture expert Landon Bryant, 4 – 6 p.m., Sunday, December 14. Bryant, creator of the popular @landontalks social media handle, will read from and sign copies of his books, Bless Your Heart: A Field Guide to All Things Southern and ‘Twas the Night Before Christmas, Y’all. Immerse you

1.3K views5 months ago

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The Winston-Salem location was the largest Mast General Store when it opened in 2015. When the company Brown-Rogers-Dixson opened the building in 1928, it was one of the most sizeable retail spaces in the entire Southeast. Today, you can still stroll the expansive original, hardwood floors before stepping onto the sidewalk of Winston-Salem’s bustling Trade Street neighborhood, which is the heart of the city’s Downtown Arts District. The Winston-Salem Mast Store occupies a piece in the grand hist

1.9K viewsSep 7, 2022

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Ann Marie Bishop is the general manager of the Mast General Store in Downtown Winston-Salem. In this Mast Fast Five, get to know several of her and her young family’s favorite places to go for a bite, a coffee or tea, or a day out with the kiddos in and around the Mast Store’s Trade Street neighborhood. As Ann Marie suggests, the Winston-Salem Mast Store is ideally positioned as a launching point for an afternoon of holiday shopping and exploring downtown. Stop by to see her and her awesome Mast

1.7K views5 months ago

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What will you find at Mast Store - all you need for life in the 21st century. | Mast General Store

10.6K viewsJul 16, 2020

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Is there a Mast General Store in LEGOLAND®? Why, see for yourself! 🤩 The Original Mast Store in Valle Crucis inspired one of the most unique pieces of fan art we’ve ever seen. This LEGO® model includes striking details of the Original Mast Store, including a checkerboard beside an antique stove, candy barrels, a back porch, and even a modern ATV update to the iconic red tractor out back. ❤️ Each Mast Store is a destination, and, as this model proves, Mast is among those most cherished destinati

5.4K viewsFeb 24, 2025

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Mast General Store is a place where neighbors, families, and, also, employees join together and form lasting connections. The feeling of inclusion and community as well as the pride and sense of ownership a person takes in their work is the legacy her parents, John and Faye Cooper, wanted to pass on to Lisa and anyone who joins the Mast Store family when they initiated the Employee Stock Option Program. The “ESOP,” as it’s known to Mast Staff, provided a model for future Mast Stores as the compa

30.2K views11 months ago

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Mast General Store’s Maintenance Team hand-builds each store location’s merchandise fixtures, display cases, sign holders and more – totaling around 500 unique pieces all crafted individually in our Mast Store workshop. As James, the shop lead, says, “If it’s wooden and it’s in the store, there’s a good chance we made it.” Mast’s Maintenance crew has also ventured into making beautifully crafted wooden products like cutting boards, bar boards, and rocking foot stools that are available for purch

11.3K viewsMar 4, 2025

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Mast General Store President Lisa Cooper has a wealth of memories from “a life lived in a general store,” as she describes it. ☺️ The biggest lesson from such a life is seeing how communities form and support each other time and time again wherever the Mast Store has grown since her parents, John and Faye, reopened the Original Mast Store in June 1980. As we celebrate the 45th anniversary of that occasion, Lisa, John and Faye, and all the Mast Store employee-owners would like to thank the guests

3.5K views11 months ago

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It’s Arbor Day, and the Mast General Store Marketing crew is celebrating by planting a tree! This new tradition for the Mast Store began last year as we planted an apple tree on the grounds of our main office and continues today with a cherry tree behind the Original Mast Store. People have been encouraged to plant a tree on Arbor Day since its origin in 1872. In 1907, President Teddy Roosevelt brought the movement into the national spotlight as he delivered an “Arbor Day Proclamation to the Sch

395 viewsApr 26, 2024

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Get sharp tips from pros on the NEW Mast General Store Knife Shop YouTube channel! 🔪 Mast knife experts, Seth and Patrick, share insights, provide demonstrations, and describe features of some of their favorite knives available at Mast General Store and Mast Store Online. Search for the Mast Store Knife Shop channel on YouTube, check out their videos, and be sure to subscribe for more cutting edge content! https://youtube.com/@MastGeneralStoreKnifeShop?si=UDTeJ3pazx_JNxUC | Mast General Store

835 viewsFeb 26, 2024

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As easy-going and laid-back as life is at Mast General Store, it doesn’t mean that capturing it on camera always goes smoothly. Even if things don’t turn out perfectly on the first take, we’re still having fun making every reel and sharing them with you! ☺️ Enjoy some of our favorite bloopers, goofs, and slip-ups from the past year, and may your 2024 be filled with laughs, joy, and good times even in its outtakes! 😂 | Mast General Store

1.6K viewsDec 30, 2023

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From Mast Store to you... Merry Christmas and Happy Holidays! 🎅🎄🎁 All locations are closed today, so we can spend time with our friends and family. We hope your gatherings are filled with merriment and mirth and that at least one Christmas legend is told (or invented this year)! | Mast General Store

18K views4 months ago

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The Mast Store Annex Tent Sale is open ... and it feels like fall. | Mast General Store

1.7K viewsOct 13, 2018

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Not much changes around here but the seasons. Mast Store is a year-round destination for old-fashioned friendly service. | Mast General Store

3.9K viewsFeb 15, 2023

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Our halls are decked with garland and ribbons, and our shelves are stocked with almost everything your loved one's heart desires. Stop in to visit when you're downtown or shop online anytime. | Mast General Store

892.2K viewsNov 30, 2022

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Have you “popped” into the Mast Store lately? Sunday, January 19, is National Popcorn Day, so celebrate with a visit to any Mast location and you’ll receive a FREE bag of hot, freshly popped popcorn! 🍿😛 We love one of our favorite snacks so much that you can find other popcorn treats ready to take home like a variety of dazzling flavors by Poppy Hand-Crafted Popcorn and gift boxes by Amish Country Popcorn, or pick up a bag of our own fresh popcorn for $1 every day at the Mast Store. Once you e

854 viewsJan 19, 2025

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Taking a walk through the Original Mast Store in Valle Crucis is like taking a walk back in time. ☺️ Since 1883, this store has served as a place for neighbors to gather and travelers to take respite on their journeys. While the people and places around it change, the Mast Store’s dedication to quality, service, and its community have been constant for more than 140 years. Drop in any time to stroll across these creaky floorboards and listen to the echoes of history. | Mast General Store

93.3K viewsMar 28, 2025

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This year, 2025, marks a milestone for the Mast Store. It has been 45 years since the Cooper family purchased and re-opened the Original Mast General Store in Historic Valle Crucis, ☺️ North Carolina. Lisa Cooper, John and Faye's daughter and current president of the organization, will be sharing her memories of growing up in the store over the next several weeks. We hope you enjoy her walk down Memory Lane and that you'll make your way out the country lane to visit with us in Valle Crucis soon.

62.5K viewsMay 1, 2025

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Back in 1909, when the Mast Store Annex was constructed, it was a competitor of the Mast Store. The Watauga Supply Co., later the Valle Crucis Company, carried many of the same items found at the Mast Store, along with some that were not. In 1982, friends of the Coopers who owned the Annex at that time, presented them with an opportunity. First, the bridge was out and it was a 20-minute-plus drive to get to the Original Mast Store. Second, their friends wanted to open an “experiential candy stor

3.7K views11 months ago

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Here’s a look inside the newest “old” member of the Mast Store Family. It’s located at 401 South Jefferson Street in Downtown Roanoke - and it’s OPEN!! The hours are 10 a.m. until 6 p.m. Monday - Saturday and noon until 6 p.m. on Sunday. To learn more about parking, etc., visit here: https://www.mastgeneralstore.com/cms/index.cfm/visit/visit-roanoke/. | Mast General Store

6.8K viewsJun 17, 2020

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Ariat has a history of never compromising on quality. Soon after riders took to the saddle in Ariats, the company gained a reputation for creating “The New Breed of Boot.” In the three decades since, Ariat uses passion and innovation to craft award-winning products for all types of outdoor and work conditions. Ariat stands the test of time with a legacy of optimal performance. Shop Ariat now with the link below! https://www.mastgeneralstore.com/brand/ariat | Mast General Store

405 views5 months ago

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Oh, how do we love Mast? Let us count the ways… ❤️ It’s the guests we meet, the coworkers we become friends with, the communities we call home, and the causes we stand for that make us love our family- and employee-owned company. Surely, those things would be enough to write a sonnet about, but there’s MORE. We also love Mast because it’s our favorite shopping destination! That’s right: We don’t just work here, but we shop here, too. Our passion for the wares we sell and shop for at Mast General

2.5K views8 months ago

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If you guessed that L.L.Bean is the Mast Store’s newest line, then you’re absolutely right! Mast General Store is now home to the iconic Bean Boot and a collection that includes some of L.L.Bean’s most popular apparel, footwear, and gear! Now that the “Bean” is out of the bag, come by and take a look at what is sure to become your next, new favorite reason to visit Mast General Store! 😁 Check it out: https://www.mastgeneralstore.com/brand/l_l_bean | Mast General Store

11.7K viewsAug 24, 2022

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You’ll find most everything you need to spend a day in the kitchen at Mast Store - gadgets, plates and serving dishes, cake stands, grits, jams, jellies, honey, and Lodge cast iron. 🍳 At Mast Store, we don’t just work here - we shop here, too. A skillet from Lodge isn’t just something to bake cornbread in or fry up chicken; it’s heirloom cookware. Olivia from the Mast Store in Roanoke shares why it’s one of her favorites. We also love helping you find your new favorites, too! Stop in and let us

1.2K views6 months ago

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The weather outside is delightful! ❄️☃️ The Original Mast Store was covered in snow this morning (Monday, December 8). That’s one bean out of the jar - and several more to go. If you’re traveling, please allow extra time to get where you’re going, drive a little more slowly, and leave some space between you and the car in front of you. See ya soon! ☺️ Also, do you have favorite Mast Holiday Memory? Please share it with us. Follow the link for more details. ❤️ https://maststore.formstack.com/form

206.1K views5 months ago

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We're sure that many people over the years have wondered just what were the Coopers thinking when they pulled up in front of the Original Mast Store in Valle Crucis. Now you can find out - in Faye's own words. | Mast General Store

8.6K viewsApr 30, 2020

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