A preview of the film campaign for Gucci Bloom, the first women’s scent for the House by Alessandro Michele, featuring Dakota Johnson, Hari Nef and Petra Collins and directed by Glen Luchford. Discover more through link in bio. Music: "The Rip" by Portishead (Universal Island Records Ltd) | Gucci
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A preview of the film campaign for Gucci Bloom, the first women’s sc…
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A behind-the-scenes look at the film campaign directed by Glen Luchford for new scent Gucci Bloom, the first fragrance by Alessandro Michele. Spotted inside the video, testimonials Dakota Johnson, Hari Nef and Petra Collins. See the full campaign debut on Aug. 15. Music: "The Rip" by Portishead (Universal Island Records Ltd) | Gucci
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Behind the scenes: bringing to life the idea of Gucci Bloom, in a campaign starring Dakota Johnson, Hari Nef and Petra Collins. They are captured in a day in the city, where the surrounding urbanity turns into an imaginary stroll in an English garden. The trio take tea on a sidewalk flourishing with blooms, walk in an apartment overgrown with plants and swim at dusk in a lake entangled with shimmering flowers and reeds. Discover more about the fragrance: on.gucci.com/GucciBloom4. Music: ‘Schoolh
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Gucci Bloom es una fragancia de flores blancas inesperadamente intensa, creada para hacer honor a su nombre. #InBloom | Gucci
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Gucci Bloom is a rich, white floral scent created to unfold like its name. #InBloom | Gucci
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