“Cherish” by The Association topped the Billboard Hot 100 in October 1966. The song’s unique structure stretched nearly four minutes, longer than most radio hits of the time, yet stations played it in full because of its popularity. It went on to become the group’s signature song and one of the most requested love songs of the 1960s. | Rememberthe60s
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On this day in Music History August 27, 1966 The Association's "Cherish" is released in the US where it will reach #1 a month later. Although the song is actually longer, the label showed the running time to be exactly three minutes, to keep radio programmers from dismissing the record as too long. The disc would later be presented with a Gold Record for sales of over one million copies and was said to be the 22nd most played song of the 20th Century by the performance rights group BMI (Broadcas
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On this date in 1966, THE ASSOCIATION's single CHERISH began a three-week run at No.1 on the Billboard Hot 100 (Sep 24, 1966) "Cherish", penned by Terry Kirkman, stands as a testament to the power of swift creativity and the unpredictable nature of the music industry. Kirkman, the multi-instrumentalist of The Association, crafted this melodic gem in a mere half hour, promptly integrating it into the band's live performances. The song's journey to stardom, however, was nearly derailed by an unexp
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