The Advertising Archives on Instagram: "Sprite dropped a sizzling new video ad as part of its ‘Hurts Real Good’ campaign, capturing the chaotic joy of eating spicy food. The film turned the sound of spice-induced pain coughs, wheezes, gasps into a soundtrack, all while positioning Sprite as the go-to drink to ride the heat wave, not cool it down. With intense lemon-lime fizz as its hero, the ad celebrated Gen Z’s love for bold flavours and elevated the idea that the burn of spice can actually fe
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The Advertising Archives on Instagram: "Sprite dropped a sizzling new video ad as part of its ‘Hurts Real Good’ campaign, capturing the chaotic joy of eating spicy food. The film turned the sound of spice-induced pain coughs, wheezes, gasps into a soundtrack, all while positioning Sprite as the go-to drink to ride the heat wave, not cool it down. With intense lemon-lime fizz as its hero, the ad celebrated Gen Z’s love for bold flavours and elevated the idea that the burn of spice can actually fe
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