X4 2026: The Experience Management Summit - Qualtrics

A glimpse behind-the-scenes on how some of your favorite items have been decided on… Listening to customers, with the help of Qualtrics. 🍔🍓📈 What’s been your favorite “LTO” (Limited-Time Offer) from Shake Shack? Tell us in the comments!👇 Learn about the Qualtrics mission to close experience gaps: https://www.qualtrics.com/?utm_medium=social&utm_source=facebook&utm_campaign=customer-stories | Qualtrics

📣 Check out this inspiring story from Hilton about how they transformed their guest experience with Qualtrics! By evolving their listening program from traditional post-stay surveys to a more integrated approach, Hilton uncovered valuable insights—like the importance of towel quality—that they hadn’t previously considered. This shift allowed them to gather feedback from multiple channels, creating a comprehensive understanding of their guests’ needs and continuously enhancing their offerings. S

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