Ladder’s life insurance campaign has been turning heads for its bold use of dark comedy. Instead of the usual safe, family-first messaging, the brand leaned into a cheeky tagline—“Life Insurance So Good You Might Wish You Didn’t Have It.” The ads feature a dad narrowly escaping over-the-top “accidents” staged by his own family, playing on a real insight: nearly half of couples with life insurance admit to joking about the financial incentive behind it. Directed by Casey Storm—best known for his
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Ladder’s life insurance campaign has been turning heads for its bold use of dark comedy. Instead of the usual safe, family-first messaging, the brand leaned into a cheeky tagline—“Life Insurance So Good You Might Wish You Didn’t Have It.” The ads feature a dad narrowly escaping over-the-top “accidents” staged by his own family, playing on a real insight: nearly half of couples with life insurance admit to joking about the financial incentive behind it. Directed by Casey Storm—best known for his
1.8K views8 months ago
FacebookBuzzLeap
This creative ad from the brand Ladder is surely one of the best funny TVCs made for any insurance company! #MarketingMentor #Insurance #Commercial | Marketing Mentor
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This creative ad from the brand Ladder is surely one of the best funny TVCs made for any insurance company! #MarketingMentor #Insurance #Commercial | Marketing Mentor
445K viewsFeb 9, 2025
FacebookMarketing Mentor
Ladder, the company known for quick life insurance, rolled out its "So Good" campaign. The campaign tapped into a quirky insight: Almost half of couples with life insurance make jokes about cashing in on each other's demise, as revealed by Ladder a recent survey of over 3,000 respondents. The ad features a family with a house rigged with hilarious traps, depicting Dad casually navigating explosive routines and makeshift archery. The relatable yet surprising commercial effectively captured attent
1:01
Ladder, the company known for quick life insurance, rolled out its "So Good" campaign. The campaign tapped into a quirky insight: Almost half of couples with life insurance make jokes about cashing in on each other's demise, as revealed by Ladder a recent survey of over 3,000 respondents. The ad features a family with a house rigged with hilarious traps, depicting Dad casually navigating explosive routines and makeshift archery. The relatable yet surprising commercial effectively captured attent
3.6K viewsSep 11, 2023
FacebookMaster Mind Maddy
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Prasaran Marketing Studio | Ladder's life insurance campaign has been turning heads for its bold use of dark comedy. Instead of the usual safe, family-first messaging,... | Instagram
Prasaran Marketing Studio | Ladder's life insurance campaign has been turning heads for its bold use of dark comedy. Instead of the usual safe, family-first messaging,... | Instagram
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Instagramprasaranstudio
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Prasaran Marketing Studio | Advertising on Instagram: "Ladder's life insurance campaign has been turning heads for its bold use of dark comedy. Instead of the usual safe, family-first messaging, the brand leaned into a cheeky tagline-"Life Insurance So Good You Might Wish You Didn't Have It." The ads feature a dad narrowly escaping over-the-top "accidents" staged by his own family, playing on a real insight: nearly half of couples with life insurance admit to joking about the financial incentive
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Instagramprasaranstudio
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This creative ad from Ladder is definitely one of the funniest TVCs
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Ads OK Plz | Advertising & Marketing | In 2021, Ladder dropped its debut brand campaign, “So Good,” with a clever twist on life insurance. The spot, made with FRED & FARID and... | Instagram
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strategicsavage on Instagram: "Ladder's life insurance campaign has been turning heads for its bold use of dark comedy. Instead of the usual safe, family-first messaging, the brand leaned into a cheeky tagline-"Life Insurance So Good You Might Wish You Didn't Have It." The ads feature a dad narrowly escaping over-the-top "accidents" staged by his own family, playing on a real insight: nearly half of couples with life insurance admit to joking about the financial incentive behind it. Directed by
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