1992 Crystal Pepsi Commercial
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1992 Crystal Pepsi Commercial
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1992’s Crystal Pepsi Is Coming Back! — GeekTyrant
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Era il 1992. Pepsi voleva cambiare tutto. L’idea? Una cola trasparente, simbolo di purezza e innovazione. Il nome: Crystal Pepsi. Un lancio mastodontico: 💰 40 milioni di dollari in marketing 🎵 spot al Super Bowl con i Van Halen 🥤 e la promessa: “Non hai mai visto un gusto così”. All’inizio, sembrava un successo: quasi 500 milioni di dollari di vendite nel primo anno. Ma poi arrivò Coca-Cola… con una strategia “kamikaze”. Lanciò Tab Clear, una bevanda volutamente pessima. Trasparente, dietetic
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Pepsi is celebrating their 30th anniversary by bringing back an old favourite, Crystal Pepsi. The clear version of the Pepsi drink that was originally released in 1992. Bottles of Crystal Pepsi can be found in all major grocery stores for a limited time. | Narcity Canada
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