The Mumbai-based startup Kentrix.ai offers a comprehensive GTM suite, allowing brands to start with a single use case and ...

NEW YORK, Dec. 18, 2025 /PRNewswire/ -- Psympl®, the Psychographic AI™ platform purpose-built for hyper-personalized engagement in consumer financial services, today announced its entry into the ...

The lesson for marketers is clear: AI’s value lies not only in efficiency, but in expanding the scope of what’s measurable and actionable. Much of the conversation around AI in marketing has centered ...

A senior leader at Whole Foods Market shares how the retailer’s shopper demographics and psychographics are evolving – from lapsed holiday buyers to aspirational Gen Z – and what that means for ...

Buyer personas are idealized versions of your customer, based on market research and real data about your existing customers. Creating buyer personas starts with the collection of basic demographic ...

Pointillism artist Gene Barkley shows two years of work on psychographic art in abstract paintings at the Vogue, located on 117 Woodin Ave. in his hometown of Chelan. Recognized as a contemporary ...

Customer segmentation and personalization have moved from the margins to the center of modern marketing strategy. As businesses rely more heavily on digital channels to engage audiences, the ability ...

Delta Air Lines is studying how to segment its premium cabins. The airline could offer different options that are similar to changes it's made in the coach cabin. Other airlines offer more spacious ...

Delta Air Lines is studying new types of airplane tickets — this time in the premium cabins at the front of the plane. But now airline executives are turning their focus to their premium cabins, where ...

In Mongolia, the real estate market has grown quickly over the past five years, which has caused more people to buy flats. Investing in an apartment is one of the biggest and most important things a ...

The term has no singular definition. But simply put, it’s an ideology rooted in its opposition to capitalism and wanting to shift power from corporations to workers. By Kellen Browning Zohran Mamdani, ...

Account-based marketing (ABM) has been proven to be one of the best ways to succeed in the B2B marketplace. Yet, several misconceptions about ABM within the B2B market only limit growth. These ...