The global digital advertising market is expected to more than double over the next decade, reaching USD 2,189.37 billion by 2035, according to a new report ...

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here ...

PRNewswire/ -- "MTR* and Airport Express advertising Media Sales Summit – NOW to NEXT: Beyond Limits: Shaping the Future of ...

The platform processes about 200 billion impressions daily and reaches over 125 million households.

The Freeduhm.com and AdPlunge alliance strengthens programmatic capabilities and unlocks scalable revenue growth for ...

The initiative, spearheaded by Omnicom, provides ad industry visibility into the largely "black box" nature of ad auction ...

The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents.

With speed and focus, U.S. and U.K. brands and their advertising partners are planning and implementing creative intelligence (CI) solutions and platforms to take greater control of their creative ...

In essence, AdCP aims to do for AI-driven advertising what OpenRTB once did for real-time bidding—bring order to chaos. But this time, it’s not just about banner ads; it’s about creating a universal ...

Digital media executives have operated for nearly a decade within a paradoxical market structure. To achieve scale, the industry accepted opacity.

In an age where digital dominates marketing budgets, advertisers sometimes overlook one of their most powerful strategic ...