In order to become more effective, we can focus on four IQs for smarter marketing: data, search, social and cultural IQ.

The renewed and expanded agreements provide improved commercial conditions, including more competitive pricing, optimized ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

FASB on Monday released its 2026 taxonomies. According to a news release, the SEC is expected to accept as final early next year the 2026 GAAP Financial Reporting Taxonomy (GRT), the 2026 SEC ...

The amount of noise The Row’s annual sample sale generated last weekend was perhaps antithetical to the brand’s ultimate quiet luxury status. But what else could be expected? The brand’s legions of ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

MM+M summer intern Lola Offenback sits down with Derrick Gastineau to discuss Currax Pharmaceuticals’ latest human-centered campaign, Real Patients, Real Results. Gastineau emphasized the importance ...

Today, most marketers don’t have print quality problems with vendors. The ink-on-paper product looks fine. But more of your prospects DO have visibility problems. They DO have cut-through-the-noise ...

Traditional advertising, as we know it, will be dead by 2030. A harsh prediction, maybe, but the truth is that today’s modern buyer has evolved and so must our industry. Now, more than ever, we are ...

“Integrating Print and Digital Marketing” isn't a new topic, but the fact is that it really is very powerful. While some of the tactics are the same, we now see a big change in the behavior of the ...