Many are discovering the Danish origins behind the iconic toy brand's name and its surprising Latin coincidence ...

LEGO has been a popular toy for generations, but the history behind its name might just blow your minds and now people are ...

LEGO is one of the world's most famous toys and has been around for over 90 years – but did you know the iconic name has a ...

If Lego Minifigures were to be classed as a population, they’d be the largest population in the world! With more than 4 ...

Lego has unveiled SMART bricks, tags and mini figures which will bring "creations to life." They're just like regular Lego bricks except for a chip inside which respond to how they're played with, ...

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to try and tackle the trench run. By Alex Weprin Senior Editor In a first for ...

Lego bricks come in a bunch of shapes and sizes, but they’re getting a big technical upgrade in 2026 thanks to news announced at CES this year. Meet the Lego Smart Brick, a standard-sized 2 x 4 brick ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" it's made in 50 years of LEGO history. According to its official press release, on ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Smart bricks and minifigs are coming to Lego, and the implications are exciting, but equally alarming. For months now, diehard fans have been arguing over leaks of the tech-fueled playsets and their ...

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...