This retail titan has turned a small investment into a veritable fortune.

Consumers are favoring brands that leverage AI agents to deliver transparency, confidence, and highly personalized assistance.

Circana research says convenience, indulgence still drive shoppers, despite a growing number of health-minded customers ...

Students in the College of Business and Economic Development at The University of Southern Mississippi recently completed a unique academic service-learning project by presenting branding ...

Greene Concepts is now prioritizing retail placement of gallon bottles alongside its current product offerings to broaden market penetration and enhance consumer choice. CEO Statement "Our gallon ...

The Consumer Technology Association (CTA)® announced retail innovation will take center stage at CES® 2026, highlighting the technologies and experiences reshaping how consumers discover products, ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and a shift toward value among lower-income segments. Our same-store sales ...

Lackluster quarterly results from consumer-facing companies including McDonald’s and Harley-Davidson are the latest sign that American shoppers are curbing spending amid shifting U.S. trade policies.

Abstract: The incorporation of Internet of Things (IoT) technology into consumer gesture tracking results in the discovery of previously undiscovered perceptivity and opens up opportunities for ...

Brand perception plays a pivotal role in shaping consumer decisions. It isn’t just about logos, taglines, or advertisements; it’s the total sum of how a customer feels about a brand, based on their ...