Auto insurance companies are some of the largest advertisers, with top brands spending upward of $1.5 billion per year, even ...

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Advisors and other financial services professionals who rely heavily on social media to reach clients and prospects are ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

The architecture of agentic communication will determine the extent to which generative AI democratizes access to economic opportunity.

The higher education industry has launched several new marketing campaigns in the hope of reclaiming the message about itself in the face of political attacks and public skepticism.

During her early years, Jiashan served at the China & France Cultural Festival, a role that demanded both precision and ...

In Dilanyan v. Hugo Boss Fashions, Inc., the plaintiff brought a putative class action under the TCPA alleging the defendant sent text messages in violation of the “quiet hours” provisions in the ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Getting your message out there so people actually pay attention is tough. Whether you’re selling a product or an idea, you need a solid plan. This isn’t just about shouting into the void; it’s about ...

Following a national search, Bucknell University has announced the appointment of Kristine A. Brown, a communications and marketing leader with more than two decades of experience spanning higher ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...