It wasn’t just about flashy tech demos; the focus was squarely on how companies are actually using AR right now and what ...

The art world is experiencing a digital revolution. Immersive technologies are reimagining the shapes that art can take and ...

For the Springfield Museums, the challenge and opportunity lie in balancing innovation with integrity and by using technology ...

It will use Ross Video’s virtual and augmented reality capabilities for its production in Italy to provide viewers with ...

The VITURE Pro AR smart glasses for $199 reduces eye strain and fits more users comfortably for longer sessions. Affordable ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

A new premium pair of smart glasses from XReal are powered by its custom-built X1 processor for spatial computing.

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

Snap on Wednesday said its unit working on the development of augmented reality glasses is now housed under a wholly owned subsidiary named Specs Inc.

“Collaboration with physical therapists and students is critical, because their domain expertise helps to ensure the ...

Research examines how augmented and virtual reality are reshaping customer engagement, brand experience, and performance marketingSeattle, ...

The construction industry is using virtual reality to help improve design, safety and training. Discover how VR is altering ...