Ad efficiency gains drove a 6% rise in average ad pricing and measurable improvements in clicks and conversions. Meta ...

Arcee AI has released a 400B model called Trinity, which it says is one of the biggest open source foundation models from a U.S. company.

A dedicated impact.com technical manager enabled seamless API integration, ensuring technical requirements were met without disrupting operations and laying a strong foundation for a successful ...

Any single attribution model will fail in modern marketing. What matters is designing attribution that is resilient, ...

Bay updated its user agreement earlier this week to ban third-party AI agents - specifically those that buy for consumers ...

The robotics company behind the Neo humanoid robot, 1X, has unveiled a new AI model that it says understands the dynamics of the real world and can help bots learn new information on their own. This ...

For the past three decades, most of digital advertising has revolved around one obsession: performance. Marketers leaned on channels that could prove conversions: search ads, programmatic retargeting ...

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. This new portfolio school aims to fill a widening gap in training ...

Fintech is entering a new structural era. The old era was built on channel arbitrage, low CPMs, and abundant user attention. Growth teams could drive results by simply spending money more efficiently ...

Soil moisture (SM) is central to the global land-atmosphere interaction and is of significant research importance. However, the dynamic structural features of SM remain insufficiently explored. This ...