Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust — and AI is at the center of it. The post 75% of marketers say their measurement systems ...

Partners stop scaling because they don’t believe your numbers. You hesitate to pay out because you don’t trust theirs. And leadership ends up making decisions based on partial truths. This is an ...

A data-backed roadmap for social media platform optimization and measurable social media ROI in 2026 Social media ...

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

Story today announced that the initial unlock schedule for all locked $IP tokens, including the initial unlock and any ...

Read more from Mridula Ramesh’s conversation with the award-winning climate scientist Veerabhadran Ramanathan.

Super Bowl ads cost $8M for 30 seconds. Most brands have no plan for the next day. Why the best advertisers treat Sunday as ...

Digital advertising shifts toward measurable outcomes, privacy-first targeting, AI optimization, and performance-driven ...

As this complexity deepens, a simple truth emerges: classical measurement frameworks cannot keep pace with a system that is ...

When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here's why better foundations ...

The widening gap between attention and investment has become one of the clearest signals of how digital media planning is ...

Recent report shows that Google's AI Overview reduces clicks by 58%. Here's what that means for both publishers and users: ...