Gap made headlines this fall when it partnered with rising girl group Katseye for a fall campaign that not only managed to resonate with younger cohorts like Gen Z but also delivered a competitive ...

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Gap has been having a big year. Between its Katseye "Better in Denim" campaign and "Linen Moves" campaign starring Tyla, the brand is once again culturally relevant. Gap does more than just talk the ...

Gap GAP-1.12%decrease; red down pointing triangle raised its fiscal-year guidance after consumers across income brackets spent more on its apparel in the latest quarter. “We’re seeing consistency and ...

Gap blew away expectations for company-wide comparable sales, which grew 5% during the quater after its viral "Better in Denim" campaign with Katseye. CEO Richard Dickson told CNBC economic data ...

Gap, Inc. (NYSE: GAP) shares traded higher after the company released its third-quarter earnings report after Thursday's closing bell, beating estimates on the top and bottom lines. Here's a look at ...

Even when Gap was a humble denim specialist with a lone San Francisco outpost, the retailer knew how to bridge the divide between the clothes people wanted to wear and the clothes they could afford.

Gap on Tuesday (Nov. 4) launched its 2025 holiday marketing campaign, titled “Give Your Gift,” according to details shared with Marketing Dive. The effort is an extension of the retailer’s holiday ...

Gap has become a household name synonymous with closet staples that layer well, last long, and feel great. It's that cheap, though, so a sale always makes it easier to stock up on the brand's apparel.

Save this article to read it later. The Gapaissance continues with another collaboration (remember Gap x Dôen, Gap x Malbon, Gap x Béis …). This time, it’s Gap x designer Sandy Liang. Similar to Liang ...