While many AI platforms have not yet fully rolled out advertising products, PPC.co is positioning clients ahead of the curve—developing frameworks, measurement models, and integration strategies now ...

Cybersecurity companies face some of the most difficult conditions in paid search: high cost-per-click, technical buyers, long evaluation cycles, and intense competition for limited high-intent ...

New offering prepares advertisers for the inevitable shift toward paid visibility inside AI-driven search and answer engines Seattle, Washington, United States, January 23, 2026-- PPC.co, a leading ...

Digital transformation is no longer limited to adopting new tools or migrating operations online. Today, it’s about using data intelligently to make faster, smarter, and more measurable ...

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

Microsoft has added the ability to add custom columns to the Microsoft Advertising user interface and advertising console. But it doesn't offer every metric, including missing the segment by ...

SPRINGFIELD, Ill. (WGEM/Gray News) - A multistate settlement has been reached with home improvement retail chain Menards over its advertising practices. State officials in Illinois shared that the ...

MADISON, Wis. — Home-improvement store Menards agreed Wednesday to pay about $4.25 million to settle claims from 10 states, including Ohio, that it misled customers with its marketing about a popular ...

Nov 19 (Reuters) - Adobe (ADBE.O), opens new tab will acquire software platform Semrush (SEMR.N), opens new tab for $1.9 billion, the companies said on Wednesday, as the Photoshop maker looks to ...

AI has powered PPC for years and is the hot topic right now. Here’s what matters, what doesn’t, and why context is key. One scroll through LinkedIn and you’d struggle not to see a post, video, or ad ...

Most law firms allocate their digital marketing budgets based on historical comfort rather than current performance data. That’s a problem. The convergence of AI optimization, evolving search ...

Ohio marijuana companies sued regulators over product and advertising rules, saying they're too strict and violate the law approved by voters. Cleveland-based Ancient Roots, Akron-based Fire Rock and ...