Learn how to connect YouTube data, fix template issues, and customize dashboards for clearer, shareable performance insights.

Alphabet reported that YouTube's subscription revenue is growing faster than its ad revenue, signaling a shift toward direct consumer relationships. The company now has over 350 million paid ...

YouTube dominates streaming TV viewing, surpassing Netflix in 2023 viewership metrics. Streaming now accounts for 39% of TV viewing time, with YouTube leading for 12 months. Here's a breakdown of ...

YouTube will show fewer livestream ads during purchases and chat spikes, signaling a bigger shift toward automated ad timing.

Alphabet reported an increase of 25 million paid subscriptions in the first quarter, bringing its total to 350 million, as ...

Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New interactive stickers and animated ads will enhance advertising options by year-end. YouTube is ...

YouTube is automating mid-roll ad placements starting May 12. Creators can combine automatic and manual placements for better results. YouTube Liaison recommends enabling automatic mid-rolls.

YouTube has introduced a mobile livestream ad format that places ads below the video feed while it continues playing, but switches the stream’s audio to the ad’s sound. This change prevents visual ...

Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV ...