Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

A world of hundreds if not thousands of stablecoins sounds chaotic – but that's because we're still thinking of stablecoins ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. If you are a retailer, you probably already have a loyalty ...

There's a disturbing pattern called “surveillance pricing." ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

At 3Natives, we’ve always believed that fresh, high-quality food is only part of what keeps guests coming back. The rest is about how we make people feel, and our loyalty program is an extension of ...

Chewy’s stock has encountered recent short-term dips. The maturing pet supply stock is set up for long-term success. Chewy’s strength lies in its relationships with its customers. 10 stocks we like ...

Starbucks is revamping its loyalty program again, with new tiers and benefits rolling out in March and a long-requested change to a fan-favorite freebie. Why it matters: Just as U.S. store visits are ...

Here are the new rules of giving customers the royal treatment through memorable, must-have experiences—not by tracking ...

Popular pet supply retailer Chewy (NYSE: CHWY) is betting that market share and customer loyalty will pay off in the long run, even as short-term earnings dip. As the company matures, its strategy has ...