Sure, things like clubhead speed help unlock farther shots, but when you know how to compress the golf ball — leading to ball-first contact more often — you'll see more distance without a ton of added ...

If you’re looking to save a few strokes each round, finding the right ball for your game can make an immediate and meaningful ...

For many years, players at the Hot List Summit tested equipment using a variety of golf balls. All were multilayer, urethane-cover, tour-caliber models. Recently, we went to a single ball to enhance ...

If your golf practice routine only consists of hitting a bucket of balls on the driving range, well, you're probably not actually improving. Look, I don't have a gripe against driving ranges — after ...

Arriving on the first tee at Royal Portrush three months after the Open Championship, I am once again struck by the magnitude ...

The 2026 Titleist Tour Soft pairs a faster core and new aerodynamics with a grabbier cover to boost distance while improving greenside control.

Titleist's new AVX golf ball has a softer cover for more spin around the green and a new core for longer, low spin tee shots. The post Titleist just made its ‘Fountain of Youth’ ball faster appeared ...

Joel Tadman tests the Tour Edge Exotics ball on the launch monitor and the golf course to see what golfers can expect from ...

Sam De’Ath tests the Wilson Staff Model golf ball to see how it fares against the gold standard of the premium golf ball market.

Shopping for a gift for your Valentine can feel like walking to the next tee after three putting on the green before. But if ...

This week, a startup from San Francisco announced plans for a luxury hotel on the moon…yes, you read that right. Galactic ...

With the launch of the new Tour Soft, Titleist is hinting that the gap between Tour Soft and what are generally considered ...