The commercials are the only part of the Super Bowl where a timeout is more stressful than the actual play clock. For 30 ...

Figuring out what you are eating when you can't see it is tougher than you might think. Nothing exemplifies that more than ...

This is the only real blind taste test pitting the two fast food giants against each other in the categories of burgers, ...

Early audience testing reveals ads from the NFL, Budweiser, Ring, Dove, and Pepsi ranking highest, sparking strong positive emotional responses. The top-performing campaigns share common creative ...