While the ad industry ties itself in knots over AI and efficiency, our columnist argues that agencies continue to ignore a ...

Online gambling now dominates South Africa’s betting industry, but its most important truth remains largely hidden: it is ...

For more than a century, scientists have known that waves can behave in ways that seem to defy common sense, from freak walls ...

Most people assume their memories of growing up are fixed, much like a file stored in a cabinet, but new research suggests ...

Neuroprotection in ischaemic stroke commonly means a treatment that results in the preservation of brain tissue in the setting of either focal or global ischaemia. The nominal focus on neuronal tissue ...

Despite decades of independent progress in population ecology and movement ecology, researchers have lacked a theoretical ...

Scientists at Hopkins, University of Florida simulate and predict human behavior during wildfire evacuation, allowing for improved planning and safety ...

Right now, molecules in the air are moving around you in chaotic and unpredictable ways. To make sense of such systems, physicists use a law known as the Boltzmann distribution, which, rather than ...

The first dimension is the most fundamental: statistical fidelity. It is not enough for synthetic data to look random. It must behave like real data. This means your distributions, cardinalities, and ...

The reinvestment rate is key for fixed-income investments. Find out how it works, with examples and risks to consider for better financial decision-making.

Sensitivity in finance determines how an instrument reacts to changes. Explore sensitivity analysis to understand its impact ...

For years, lottery players have followed the same strategies: choose birthdays, anniversaries, or let the system generate ...