Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and optimize what works.

Quantum computers struggle because their qubits are incredibly easy to disrupt, especially during calculations. A new ...

Putting a pneumatic cylinder to the test to see if it has enough force to split wood. A simple experiment exploring air ...

Billy Zane unveils Leica exhibition, “A GUY WALKS INTO A BAR,” capturing the split-second laughter hits. Opens Jan 15 ...

Rolls-Royce Spectre is redefining the electric luxury car—embraced by collectors, and already viewed as a future classic.

Researchers recently tried an experiment: Gather people who had the same kind of lung cancer and put them on the same type of treatments to fire up their immune systems. The only difference was that ...

Mixing a boat motor, airplane wings, and a plastic chair leads to an unexpected and risky experiment. How far can curiosity ...

Given how much has happened since, it might come as a surprise that Highguard has been out for just one week. Since then, the ...

Nearly 137,000 Iowans stand to lose their access to the Affordable Care Act marketplace if Representative Zach Nunn has his way. The Hawkeye State Republican has gone on a tear against the ACA, ...

A loaded draft looms, and a third of the league has little incentive to win. How bad will it get, and will this prompt reform ...

I recently walked into my politics class at Sarah Lawrence College prepared to discuss civic protest. The prompt was ...

Republican members of Congress who backed Trump are now acting surprised by his decision to post the racist video.