Snap’s augmented reality glasses business will now be its own entity, with the company establishing Specs Inc. as a ...

Snap Is Spinning Out Its Specs AR Glasses Business ...

By Jaspreet Singh Jan 28 (Reuters) - Snap will create an independent subsidiary for its augmented reality smart glasses, as ...

Snap is launching a separate business for its upcoming Specs augmented reality glasses in a bid to lure new investors to the ...

Through its presence at Web Summit Qatar, Snap continues to drive conversations around the role of AR in the future of ...

The new subsidiary will handle development, partnerships and branding for Snap's AR glasses as the company prepares to bring its Specs wearable to the public later this year ...

Snap Inc. created a standalone subsidiary within the company dedicated to Specs, its first consumer pair of augmented reality ...

Specs Inc. will focus on building intelligent smart glasses that promise to change the way we work and play - and are good ...

The social media company's smartglasses are set to be released to the public later this year.

Snap on Wednesday said its unit working on the development of augmented reality glasses is now housed under a wholly owned subsidiary named Specs Inc.

As Snap readies the upcoming launch of its Specs AR glasses in direct competition with Meta, Google, and Apple, it has announced the establishment of a separate Specs-specific subsidiary.