Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...

Gamera raised $1.6 million to promote its service that combines data about a site's ad experience with data about how its ads ...

Let’s dig into the relative performance of Magnite (NASDAQ:MGNI) and its peers as we unravel the now-completed Q3 advertising ...

Discover the future of media buying with Agentic Advertising. We analyze the "two tracks" of development: containerized ...

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

The data also revealed that holiday travel demand concentrated in major metro hubs. Chicago emerged as the top destination city, attracting 737,142 inbound travelers during the period analyzed, far ...

Naveen Tewari, founder and CEO of InMobi Group, pioneers mobile marketing and advertising globally. He also leads Glance, a ...

Picture a constant flow of unseen visitors quietly loading pages, articles, product details, and images. They aren't shopping or clicking ads. They're AI agents ...

Discover the key differences between Workforce IAM and CIAM. Learn why CTOs need distinct strategies for employee security and customer experience in enterprise SSO.

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...