NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

WPP Media, Butler/Till, MiQ and others today announced they are working with supply-side platform PubMatic to launch its new agentic operating system designed to drive autonomous, agent-to-agent ...

Contextually intelligent platform Silverpush is launching its 'Trend Intelligence Platform', a new contextual intelligence ...

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after ...

Discover the key differences between Workforce IAM and CIAM. Learn why CTOs need distinct strategies for employee security and customer experience in enterprise SSO.

Pinterest has appointed Claudine Cheever (pictured left) as its new chief marketing officer, alongside the creation of a ...

Student news organizations have been grappling with decreasing advertising revenue and readership for decades. Now, in a more ...

An "abbreviated roadmap" for the future of Pittsfield parks stresses the importance of community engagement and programming ...

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform is delivering the automation breakthrough the industry has awaited for ...

Ford and a majority of automakers are skipping the 2026 Super Bowl, marking a major shift in marketing strategy. Discover why ...