Discover the future of media buying with Agentic Advertising. We analyze the "two tracks" of development: containerized ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...

Cloud gaming platform PHȲND has appointed Magnite as its ad tech monetisation launch partner, bringing programmatic advertising to ad-supported, console-quality games streamed directly on smart TVs.

Elon Musk said on Saturday that social media platform X will open to the public its new algorithm, including all code for organic and advertising post recommendations, in seven days. “This will be ...

Joining me on the call today is Shailesh Jejurikar, Chief Executive Officer, and John Chevalier, Senior Vice President, ...

Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...

OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

The Procter & Gamble Company ( PG) Q2 2026 Earnings Call January 22, 2026 8:30 AM EST Good morning, and welcome to Procter & ...