Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

The common denominator to brands that succeed in 2026 will be adaptability: they will experiment quickly, respond ...

He may be recovering after major surgery but, with scandal dominating the headlines, the broadcaster says it’s a great time ...

Well it's nice that the team can finally hook up again in person - it's been a weird 18 months for sure! Luke and Leo sat down for a long chat, which we have split up into multiple videos coming over ...

Sadoun speaks to Campaign about survivors’ loss of confidence after a diagnosis and Publicis Groupe's 'most important' work.

New York, USAKeystone announced an update to its Compounding Co-Creator Strategic Partner Program with the introduction ...

As this complexity deepens, a simple truth emerges: classical measurement frameworks cannot keep pace with a system that is ...

Backed by research finding half of demand-side execs already are scaling AI in their advanced audience measurement, the news ...

On this occasion, Bryan Mayoh takes a closer look at the mares' allowance – subscribers can get more great insight every ...

Panic can feel like your body’s hit a panic button and won’t un-press it, even if your brain knows you’re not in danger.

Following the leaks and spyshots earlier this year, Mitsubishi Motor Malaysia (MMM) has now opened the order books for the ...