Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

Amazon has announced a new ‘Prime Video Ultra’ streaming plan launching next month that replaces the current ad-free tier and includes more features, but at a higher price. Prime Video Ultra will be ...

Amazon is updating its ad-free streaming offering by introducing Prime Video Ultra, a new subscription tier designed for viewers who want to watch content on Prime Video without advertisements. The ...

It’s about to cost Prime Video users in the U.S. more if they want to stream TV shows and movies without ads. On April 10, 2026, Prime Video’s ad-free subscription will become Prime Video Ultra in the ...

Amazon is restructuring its Prime Video offering in the US, with a new, more expensive Ultra tier replacing the current ad-free service. It's also downgrading its ad-supported plan. This will take ...

Amazon's streaming service is getting a significant upgrade as the company transitions its ad-free tier to the new "Prime Video Ultra" branding. And with that branding, comes a price hike. Launching ...

Add Yahoo as a preferred source to see more of our stories on Google. The joy of streaming your favorite shows on Prime Video ad-free will cost you even starting more next month. On Friday, March 13, ...

Amazon is rebranding ad-free Prime Video as Prime Video Ultra and raising pricing from $3 to $5 a month. 4K UHD video and Dolby Atmos sound will only be available to Ultra subscribers The new pricing ...

Amazon is hiking the price of its ad-free Prime Video subscription tier. The service will cost $4.99 a month in the U.S., up from $2.99 per month, starting April 10. Amazon introduced ads to its ...

For the third year in a row, Amazon is kicking off spring with its Prime Day-level Big Spring Sale event. Today, the retailer has officially announced the dates for its upcoming savings event, which ...