The digital advertising industry has always been good at reinventing itself. But as the Interactive Advertising Bureau (IAB) ...
By rethinking creative as an interactive educational experience, and not just a promotional message, pharmaceutical brands ...
As agentic AI-driven media planning and campaign execution accelerates, advertisers are placing greater emphasis on measurement and accountability, with cross-platform measurement rising to 72%, up ...
People say they hate AI-made ads. But in reality, they perform just as well as human-made ads and are often more cost ...
Injecting Excellence, Creativity, and Digital Interaction to Redefine Outdoor Advertising and Lead the Industry Forward ...
Adobe has expanded its generative AI strategy aggressively over the past two years, integrating AI into tools such as After Effects and Adobe Express.
LiveRamp (NYSE: RAMP) today announced that CEO Scott Howe has been awarded the Interactive Advertising Bureau’s (IAB) Service of Excellence — Lifetime Commitment Award. Presented onstage at the 2026 ...
Generative AI is quickly reshaping the way advertising creative is developed. According to a new report from ...
AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology ...
On January 27, 2026, FDA announced the release of the Total Diet Study Interface (TDSi). The tool provides consumers access to findings from the Agency’s Total Diet Study, which monitors levels of ...
"If we keep the status quo where AI bots can leverage publisher content at will, the internet will become a shadow of itself, ...
The report identifies a series of shifts that are set to redefine how India’s media and advertising ecosystem will operate ...
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