Advertisers have relied on IP addresses as a foundational signal for ad targeting and attribution on connected TV for well over a decade. But, sometimes, foundations crumble. IP addresses are ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

An Internet Protocol address is a number that identifies a device in a network, though the term is often used to refer to a device on the Internet itself. An IP address is vital for transferring data ...

You might have been led to believe that an IP address is the missing link between something that happened on the Internet and the person responsible, especially if you watch a lot of CSI or hacker ...