Direct Message: Loyalty programs succeed not by rewarding loyalty but by manufacturing it through psychological triggers that override rational decision-making. To learn more about our editorial ...

Starbucks will relaunch its Starbucks Rewards loyalty program on March 10, creating a three-tiered structure for the ...

Shell Canada Limited (Shell), a subsidiary of Shell plc, is joining the Scene+ loyalty partner network – teaming up with Scene+, Scotiabank and Tangerine to unlock new ways for eligible members to ...

Remember the iconic scene from Parks and Recreation, where Ron throws out his whole computer after learning about cookies? Well, we believe he would be a very happy camper in 2025! We all know how ...

Air Transat has announced plans to start a new loyalty program with Desjardins Group and Visa.

This summer, one of Canada’s longest-running and most popular loyalty programs will be undergoing a major transformation. The ...

Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

The Starbucks Rewards program is getting a makeover including non-expiring rewards stars and Free Mod Mondays, with free ...

Marriott Bonvoy today announced it has once again been named Best Hotel Loyalty Program by The Points Guy (TPG), the trusted media platform focused on maximizing travel experiences while minimizing ...

Panera has been a pioneer in digital innovation, having launched its MyPanera loyalty program nationwide in 2010. Sixteen ...

Starbucks announced some changes coming to its rewards program next month, including new perks.

Let’s be honest: getting a customer to buy once is expensive. You pay for the click, you pay for the impression, and you ...