The perceptions consumers have of a business and its products or service have a dramatic effect on buying behavior. That's why businesses spend so much money marketing themselves, honing their ...

Perception establishes the meaning about a product or brand when a consumer makes initial contact. In marketing, this is described as consumer information processing. At this stage all of the senses ...

We’ve all heard the phrase, “Perception is reality.” Nowhere does that hold more true than for marketers trying to drive awareness, consideration and purchase of their products and services. The ...

The perception of any given consumer is apt to change over time about any number of things, be it brand quality, trustworthiness or favoritism. But a new study proposes that consumers’ perception — at ...

What does it take to power a truly real-time customer experience? More than just data collection. Let's start there. Let’s face it. Simply delivering a digital interaction in real-time conversational ...

Demand for plant-based products is booming and many consumers identify the sector as being ‘natural’, ‘healthy’ and ‘artisan’, new research reveals. “There is an apparent disconnect between the ...

“Consumers across all five regions predominantly perceive the greatest benefits from innovations in ‘Digital Communication,’ followed by ‘Food and Nutrition,’ ‘Household Appliances,’ and ‘Computer ...