SAP debuted its hosted customer relationship management software service Thursday, moving the business software applications giant into an arena that is becoming increasingly crowded. SAP, as ...

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SAP has formalized its approach to Customer Relationship Management (CRM) by consolidating upon recent acquisitions and integrating these functions into its existing stack of database and data ...

SAP says its goal in finally delivering an on-demand customer relationship management system is to build something that's a dramatic departure from rivals' products. The software giant says its ...

The latest CRM Playaz industry watch party was focused on the opening keynote at SAP's Sapphire 25 event held earlier this week. And with all of our keynote watch parties, we give our knee-jerk ...

SAP's CX pursuits are flying under the radar - but does that mean SAP lacks a CX strategy or commitment? Check out my review of SAP's latest CX moves, including a catchup with Ritu Bhargava, President ...