Snap Inc. created a standalone subsidiary within the company dedicated to Specs, its first consumer pair of augmented reality ...

Vizrt, the leader in live production technology, revolutionizing viewer experience and engagement, today introduces two brand ...

Snap Inc, the company behind Snapchat is launching a new subsidiary called Specs for its upcoming AR glasses, scheduled to ...

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

Snap’s augmented reality glasses business will now be its own entity, with the company establishing Specs Inc. as a ...

Luxury car makers increasingly rely on artificial intelligence (AI) to improve performance, safety, comfort, and personalisation in ways most drivers don’t notice. Unlike flashy marketing terms like ...

The new next-gen smart glasses coming from Chinese companies are certainly stylish, but that's not all they're meant for -- ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Discover Samsung’s AI-powered smart glasses launching in 2026. Explore features, design, and how they redefine wearable technology.

A key trend driving demand in AR smart glasses form factors is no-display AI smart glasses, which are widely used by ...

Traditional Showrooms VS. Digital Technology Technology alone is not enough — it’s technology married with the ...

As Snap readies the upcoming launch of its Specs AR glasses in direct competition with Meta, Google, and Apple, it has announced the establishment of a separate Specs-specific subsidiary.