Any single attribution model will fail in modern marketing. What matters is designing attribution that is resilient, ...

Bay updated its user agreement earlier this week to ban third-party AI agents - specifically those that buy for consumers ...

Pinterest looks undervalued after tvScientific boosts CTV attribution and margin expansion. Click here to read my latest ...

Meta Platforms, Inc. shows strong ad revenue and AI-driven efficiency with a 1.2 forward PEG ratio and growth in WhatsApp ads ...

A dedicated impact.com technical manager enabled seamless API integration, ensuring technical requirements were met without disrupting operations and laying a strong foundation for a successful ...

Consumers are increasingly relying on AI models such as ChatGPT, Gemini, and Perplexity for guidance, advice, and ...

Traffic is down, but publisher content still drives sales. Partnerize's attribution model lets publishers measure performance and determine compensation.

Precise Business Solutions, a national provider of managed IT services, cybersecurity, and digital growth solutions, ...

We're sharing a look at how AI is driving value for the people and businesses that use our apps, and in turn fueling our ...

Story today announced that the initial unlock schedule for all locked $IP tokens, including the initial unlock and any ...

New charter program quantifies publisher authority across AI-mediated discovery and zero-click conversions to establish ...

The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before ...