A study conducted by four leading universities found that AI-generated advertising outperforms human creative, as long as it ...

Creating video ads that will actually get people’s attention can be overwhelming. You might have trouble with limited time, a tight budget, or a lack of technical skills. On top of that, modern ...

Research analysing over 300,000 ads on Taboola’s Realize platform finds AI boosts CTR without hurting conversions, with perception, not origin, driving performance ...

The new ChatGPT ad rollout could spell good news for retailers in niche categories who can target users with very specific ...

Wix is a website-building company, and its Super Bowl ad will promote its Wix Harmony platform, which incorporates AI into its website creation tools. The commercial is about a woman who wants Wix ...

Wall Street ended sharply lower on Tuesday as investors worried about AI creating more competition for software makers, ...

Automakers will have one of their smallest footprints in decades during Super Bowl LX on Feb. 8, underscoring a continued ...

California lawmakers introduced two bills yesterday that would significantly restrict how employers use artificial intelligence to make ...

Brands can challenge Meta’s automation by surfacing product-level trends, aligning them with purchase behavior, and ...

Sam Altman founded his first tech company as a teenager and was running Y combinator, the world’s leading startup accelerator ...

Guy Fieri had to spend considerably more time working on Bosch's new Super Bowl commercial than he does on the short-order ...

Amazon set for AWS revenue acceleration as Azure slows—driven by AI workloads, ads strength, and leverage. Click here to read my earnings preview of AMZN stock.