Brightline is expanding its collaboration with Disney Advertising to bring interactive, engagement-led ads to Disney+, live ...

The ChatGPT firm is testing sponsored content, and looking to hit $50 bln revenue by 2030. With 800 mln weekly users, the audience is there. But advertising and chatbots may not be as monetisable as ...

IAB Celebrates 30 Years of Advancing Digital Advertising with a Look Back at Industry Milestones and a Vision for the Future ...

Speakers from Gray Media, Sinclair, Graham Media and Media Inno share the latest on AI, watermarking, ATSC 3.0 and other technologies helping linear, streaming and digital media deliver more engaging, ...

These leaders in digital entertainment still offer substantial upside.

The split in outlook underscores Lilly's strong position in the obesity market, underpinned by more effective drugs and its ...

OpenAI's soon-to-be-launched advertising business could generate tremendous revenue if management executes well.

Today, Comcast Advertising released its annual Comcast Advertising Report including data, analysis and actionable insights on the trends impacting the viewers, buyers and sellers of TV advertising.

The initiative, spearheaded by Omnicom, provides ad industry visibility into the largely "black box" nature of ad auction ...

Vibe.co takes the best TV advertising services today and blends traditional television reach with online streaming service ...

PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

Alphabet Inc. (NASDAQ:GOOGL) is one of the AI Stocks Analysts Are Watching Closely. On January 15, RBC Capital analyst Brad Erickson raised the price target on the stock to $375.00 (from $315.00) ...