Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing world from big and loud to ...

From Modelo’s seven-figure pro soccer investment to Amazon’s projected ad revenue, here are some important numbers marketers ...

A Claire’s Girl SMR” includes ASMR filming set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused ...

Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology ...

The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as ...

The campaign, which includes a national ad spot by Droga5, is also timed to the brand’s release of its first nonalcoholic ...

The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: parents around the world will ...

The delivery platform has made value a central theme of its marketing efforts as it continues to struggle with market share.

Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the ...

Using the Ad Experiences solution, the watchmaker achieved 20.5 million total impressions and a unique reach of 7.1 million ...

Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized ...