A Claire’s Girl SMR” includes ASMR filming set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused ...

AI exacerbates challenges around data privacy because the only remedy for having unconsented data in AI models is rolling ...

Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology ...

Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing world from big and loud to ...

Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the ...

The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as ...

From Modelo’s seven-figure pro soccer investment to Amazon’s projected ad revenue, here are some important numbers marketers ...

The campaign includes a collaboration with musician Rauw Alejandro, on-site activations and a limited-edition bottle ...

The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: parents around the world will ...

The campaign, which includes a national ad spot by Droga5, is also timed to the brand’s release of its first nonalcoholic ...

Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized ...

CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make the ...