A slogan in the marketing world typically is a short, catchy phrase that tries to convey the benefits potential customers can expect when choosing a company’s product or service. Ideally, the slogan ...

The original intention of safety slogans was to remind people about safety. Unfortunately, the typical slogan generalizes instead of informs. There’s no actionable message. As signs proliferate, ...

I’m a fan of clever, or corny, business road signs. Usually. But there’s a dentist office near home that irks me. One of their rotating messages reads: “Safety first. Who are we kidding? Coffee first.

Local students have a chance to win $500 by creating a slogan for the new Slow Down to Save Lives contest. Students in kindergarten through 12th grade can submit a slogan as a photo, poster, TikTok or ...

NASHVILLE, Tenn. (AP) – The state Transportation Department is looking for a few good safety slogans. TDOT is asking the public to submit ideas for the electronic message boards that grace the state’s ...

The Illinois Tollway is eyeing new slogans for its roads, and the public can contribute. The winning messages will be displayed on rotation on 37 electronic roadway signs along the 286-mile tollway ...