PlayStation users have just spotted that Sony is experimenting with a “new” pricing method, often referred to as “A/B Pricing,” that offers users different prices on the PlayStation Store.

Sony and its new release strategy, which reportedly involves skipping PC releases for its biggest blockbusters moving forward, is the talk of the town right now, but in the shadows, more changes ...

In the last few days, Sony has faced significant backlash for AB testing targeted discounts in the US region. An article by PSPrices revealed that Sony has started testing increasing the price for ...

The A/B experiment detected by PSprices adjusts prices on more than 100 games based on purchase history. This initiative introduces a new strategy within the PlayStation ecosystem, aimed at ...

Sony is reportedly testing dynamic pricing on the PlayStation Store. As first reported by PSprices, Sony is allegedly running an A/B testing system that shows different prices to different users as ...

Sony is seemingly testing dynamic A/B pricing on the PlayStation Store. According to a new report from PSprices, which tracks PlayStation Store prices across 50+ regions, its "system detected unusual ...

The future of PlayStation, like much of the gaming industry at the moment, is proving difficult to predict. The company has shuttered several studios responsible for its remastered titles, and the ...