Watching a YouTube live stream is a passive experience by default. Someone broadcasts, viewers watch, and the chat scrolls along in a separate column that the host might or might not engage with. Most ...

YouTube's hiring across roles, partnerships, and a Bengaluru hub shows how it is building out its TV strategy.

You might have heard about interactive videos, or even viewed one yourself. A lot of people are calling them the next big thing in video marketing – and we agree. Interactive video ads drive a 47 ...