Most marketers talk about “integrated” marketing, but too often what results from an “integrated” campaign is a combination of banners, brochures, billboards, posters, postcards, Web pages, ...
TAMPA, Fla.--(BUSINESS WIRE)--RSVP Publications (http://rsvppublications.com), a direct mail company specializing in reaching affluent homeowners, is seeing strong ...
TAMPA, FL— April 3, 2011—Postcard Services has launched DirectMailManager.com, an industry first marketing concept. This new and complete, software-as-a-service (SaaS) integrated Web-print-mail system ...
PostcardMania, the $119 million marketing technology firm with over 390 staff, has chosen to expand their flagship multichannel marketing campaign, Everywhere Small Business, by adding variable QR ...
The campaign could culminate in a mailer sent to every subscriber introducing a new pricing tier with a QR code prompting them to "Upgrade today for 40% off your first annual subscription." Mid-sized ...
DALLAS--(BUSINESS WIRE)--SuperMedia (NASDAQ:SPMD) today announced Quick Response (QR) code technology will be integrated into Verizon® SuperYellowPages, Frontier ® Superpages and SuperpagesDirect® ...
QR codes are spurring consumers to take action with response rates that are higher than other direct marketing tactics, according to a new report from Nellymoser. The report, "Scan Response Rates in ...
Each personalized postcard incorporates the recipient's first name into the design of the postcard to grab attention and improve response, as 97% of marketers see higher response rates with ...
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