But efficiency doesn’t always equal effectiveness. And chasing short-term success is not a recipe for creating meaningful, lasting, emotional connections with consumers. In fact, the rapid integration ...

“I think his brain looks like what he’s wearing.” —pop idol Billie Eilish on pop culture icon Takashi Murakami. As a first-time attendee of Adobe MAX, also known as the largest “creativity conference” ...

The iOne Digital team was on site at this year’s CultureCon, where they took center stage to discuss a topic sparking widespread conversation—AI (artificial intelligence). As part of the largest Black ...

“If you need a cool idea, the Original Recipe™ process can help you improve your ideas, communicate them to all types of people, and choose The One,” writes Short Order Production House’s Zach ...

With the creative community trembling at the march of AI, Netflix co-CEO Ted Sarandos tried to soothe the waters, saying excellent storytelling is the basis of the entertainment business although ...

Creative Director of ArtVersion, a Chicago design consultancy. We craft ideal user experiences for the world's most innovative companies. Intuition in design is — and will most likely always be — a ...

With new technologies, creative storytelling no longer requires specialized technical expertise. Here are some ways you can improve your video productions by leveraging readily accessible and ...

Participation in TimeSlips, a creative storytelling intervention, improves communication and facilitates positive emotions in persons with dementia, researchers find. In the study a nursing researcher ...

Imagine if you could preselect every paragraph in this piece. Or reverse the order so you could read the conclusion first. These kind of non-linear narratives are now reaching the fore due to the ...

Shampoos must be the most fast moving consumer goods in the hair care category. In the plethora of shampoos displayed at the stores, these products are always vying for your attention, lest you pick ...