CEO of Customer Think Corp, Bob Thompson, penned an article in October 2012 where he berated those involved in B2B sales and marketing for failing to acknowledge the growth in customer power when it ...

As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market ...

The Drum, in association with Merkle B2B, recently hosted a pair of B2B4Breakfast panel sessions highlighting the importance of millennials in contemporary B2B conversations and exploring the key ...

As B2B marketing evolves, so do B2B buyers. Along with the rise of various technologies and fluctuating economic conditions, the B2B buyer's journey has changed, as has how buyers make decisions.

Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties — they’re becoming essential ...

While technology is the enabler of this seismic change, it’s newly dominant Millennial and Gen Z B2B buyers who are actually ...

In the complex world of B2B sales, there is often confusion between the selling journey and the buying journey. Many businesses mistakenly assume that these two processes are naturally aligned, or ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Penry Price B2B marketing ...

Marketing to today’s harried business professional no longer involves randomly placing an advertisement in an industry-trade publication or magazine. It’s no longer just a matter of making an ...

Clutch, the leading global marketplace of B2B service providers, today announced the launch of B2B Expert Picks, a new program designed to make it easier for business leaders to find and hire the ...

Comfort with AI varies by product category. Consumers are most open to using AI for household items (40%) and electronics (37 ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...