Gaming tech company Razer is well known for bringing buzz-worthy hardware to CES, like haptic, or tactile, seat cushions and tri-screen laptops.

Razer has unveiled a new AI-powered desk companion designed to bring virtual assistants off the screen and into the physical world.

The 5.5-inch holographic wingman features Grok-powered intelligence and includes avatars of esports legends like Faker.

Razer is always good for a “wait, what did I just see?” moment at CES, and this year’s convention is no different. At CES 2026, Razer showed off a desktop hologram meant to embody its gaming assistant, known as Project Ava.

Razer announced the Project Madison concept at CES 2026 along with a new, cooler version of its Iskur V2 gaming chair.

Razer also announced some thankfully AI-free products at the show, including the Wolverine V3 Bluetooth – a controller that it is calling 'the world's fastest wireless gaming controller ' – and a pair of gaming chairs, including an immersive gaming chair concept and a next-gen Razer Iskur chair that is designed to stay cooler for longer.

Razer's Project AVA is an impressive AI assistant because it's a customizable animated hologram that sits on your desk ready to be spoken to.

Here's some more discounts for the Razer Wolverine V3 Pro — including a lowest-ever 20% off its white colorway.