Amazon is taking Alexa to the next level with the help of AI. Amazon just announced Alexa+, an updated assistant powered by generative AI. The idea is to make Alexa more human, so she can help you ...

Amazon says Alexa+ is able to have conversations with a more natural, humanlike flow and can learn more about a user—such as dietary preferences or allergies—the more it’s used. But unlike before, ...

NEW YORK — Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic dates.

Amazon is no longer content with Alexa as a polite voice in the corner of the living room. It is rebuilding the assistant as a generative AI system that remembers what people tell it, follows them ...

Amazon (AMZN) shares increased 2% during Monday market action after the tech behemoth rolled out Alexa.com, which expands the use of its artificial intelligence assistant across a multitude of devices ...

Amazon is bringing Alexa.com back from the dead in a new avatar at CES 2026, making it another home for Alexa+. To recall, Alexa+ was introduced in February 2025. It reached 1 million users by June ...

Would you pay more for the ‘World’s best’ personal assistant, or get by with a free one that targets you with ads? Would you pay more for the ‘World’s best’ personal assistant, or get by with a free ...

Panos Panay remembers the first time he walked into a room and asked Alexa to play a song. “And it actually played,” he says, hands on his knees, leaning into the audience of reporters and analysts at ...

But unlike before, when Alexa was offered for free on any Alexa-enabled devices, customers will have to pay Amazon a monthly fee of $19.99 for the revamped voice assistant, which it calls “Alexa+”.