Cognitive overload can be alarming. Too much information can be difficult to process and lead to an unsatisfying experience, whether it is reading an academic paper or an email. The more verbiage you ...

Sentences that snatch our readers’ attention get positive results. Whether you’re back working in the office or still in your jim-jams, no one has the time or inclination to slog through a convoluted ...

In 1919, the young E.B. White, future New Yorker writer and author of Charlotte’s Web, took a class at Cornell University with a drill sergeant of an English professor named William Strunk Jr. Strunk ...

Writing clear and concise content can help you gain and keep your readers' attention. Learn the four qualities of content that engages audiences. In light of that, we could say that concise content ...

Mistaking density for sophistication seems to be the most common writing hurdle for non-creative writers. When you’re writing to inform it’s important to convey authority without forfeiting clarity.

Sometimes, when you fix one problem... you create another. When Google introduced the Panda update in 2011, it helped steer the SEO industry away from link farms, keyword stuffing, and cloaking—and ...