Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

It is a tough time to be in the retail business. Inflation has taken its toll on consumers’ wallets in the past few years, and although prices are no longer rising as quickly as they did in 2022, they ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

At 3Natives, we’ve always believed that fresh, high-quality food is only part of what keeps guests coming back. The rest is about how we make people feel, and our loyalty program is an extension of ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. According to performance marketing agency Media Culture’s “Holiday ...

Popular pet supply retailer Chewy (NYSE: CHWY) is betting that market share and customer loyalty will pay off in the long run, even as short-term earnings dip. As the company matures, its strategy has ...

High-performing customer loyalty programs, while complicated to operate, have proven to be well worth the effort. Several successful airline loyalty programs have a higher valuation than the ...